After Law Roach Announced Kim Kardashian As His “New Client,” People Are Remembering When He Was Accused Of Shading Her In A Viral Video — Here’s The Context

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At this point, there's no debating that Law Roach is probably one of the most famous celebrity stylists of all time.

Person with long hair wearing a stylish trench coat and glasses at a public event

Law, who describes himself as an "image architect," is best known for his longtime partnership with Zendaya. However, he's also created incredible looks for other celebs like Sir Lewis Hamilton, Celine Dion, Bella Hadid, Megan Thee Stallion, Tom Holland, and Hunter Schafer, just to name a few.

Two individuals posing at an event. One wears a floral-patterned coat and sunglasses, the other a sparkling, form-fitting dress with a deep V back

Now, he's got a new celebrity client on his books — and something tells me you miiiight have heard of her.

A person poses stylishly on the red carpet in a dark suit with floral embroidery and sheer top, holding a small clutch and wearing sunglasses

On Saturday, Sept. 19, Kim Kardashian attended the opening celebration for the Lucas Museum of Narrative Art in Los Angeles, wearing an archival black-and-gold floral sequin Yves Saint Laurent gown designed by Tom Ford in 2004.

Person in a form-fitting, patterned gown with a high neckline and floral designs, standing on a red carpet

Soon after she hit the red carpet, Law took to social media to reveal that he styled the sleek look. "New client 💕," he wrote on X, alongside footage of Kim in the dress.

Two people on a red carpet; one wears a fitted, stylish gown with a high neckline, and the other is in a sleek suit with floral embroidery

Kim was famously styled by her ex-husband, Kanye West, before and throughout their marriage. He was credited for "revolutionizing" her image, and even continued to style her for months after she filed for divorce in 2021.

Two people on a night out, one in a black suit and the other in a textured, sleeveless gown

Eventually, Kanye and Kim parted ways as fashion collaborators — a process Kim later described as "psychologically hard" — and she soon began working with stylist Danielle Levi.

Person in a sleek, strapless, form-fitting dress posing on a red carpet

Since the Kimye days, Kim's style has evolved massively. Now, fashion lovers are "intrigued" to see what the Law Era is going to look like.

A person in a floral sequin dress with a high neckline and keyhole detail on a formal event backdrop

And amid the discussion, people are reflecting on the history between Law and Kim — and the fact that he was accused of shading her just last year. "I will forever be amazed by their ability to forgive and forget and act like nothing ever happened," one Reddit user wrote in response to the news. "Law was literally throwing shade at her and her family just last year in a red carpet interview."

Tweet discussing Law Roach styling Kim Kardashian, mentioning past criticism of her family's fashion approach

Now, if you're unsure what this is referring to, let me remind you. Last October, Law raised eyebrows with his reaction to the viral Skims merkins.

A person being interviewed at a fashion event, wearing a stylish suit with long hair visible, speaking into a microphone

When asked about the pubic-hair thongs on the red carpet at the Victoria's Secret Fashion Show on Oct. 15, Law decided to give his take on the Kardashian family's broader strategy across business and pop culture.

Three individuals pose together; one in black sunglasses, one in a cut-out dress, and one in a shimmering gown, all in a fashion event setting

"I heard about that," he told Entertainment Tonight. "Let me tell you something about Kim Kardashian, all the Kardashians. I think they really understand pop culture, and I think that’s what makes them successful because we are all waiting to buy something from them."

Person with straight hair in a chic blazer speaks into a microphone labeled "ET" at an event

"Maybe they haven’t invented it yet, but I truly believe that they will," he continued. "And when they do, we’ll all buy it. And I think that’s brilliant."

Person in a stylish gray blazer being interviewed, holding a microphone labeled ET on a pink background

Though it seems unproblematic at first glance, people REALLY read into these comments at the time. The clip of Law on the red carpet racked up over 18 million views on X alone, with fans speculating that his response was actually a thinly veiled insult to the Kardashian machine.

"He’s so seasoned in a slick insult wrapped in media training. You blink and you’ll miss it."

"He’s so seasoned in a slick insult wrapped in media training. You blink and you’ll miss it," read one X post with over 107,000 likes. "he said it’s a mess & said when they release something good, we will buy it," another popular post suggested.

"if you’re paying attention he said it’s a mess &amp; said when they release something good, we will buy it."

Tweet about "PhD in Shade" with laughing emoji

"Politest read I've ever heard."

"When I grow up I want to be this masterfully shady!"

"The minute he started speaking, I clocked what he actually was saying. To the untrained ear you'll miss the subtle blows."

Though Law has been known to throw shade every once in a while, not everyone interpreted this response as a dig. "y’all have explained it 100 times and I still don’t hear the read?" one X user wrote at the time.

"y’all have explained it 100 times and I still don’t hear the read?" with a crying face emoji

"the interpretations of this clip are too funny because i actually think he’s speaking earnestly here," echoed someone else.

"the interpretations of this clip are too funny because i actually think he's speaking earnestly here."

What's more, if you watch the full ET interview, Law actually goes on to effusively praise the Kardashians and Jenners, saying: "What a lot of people don’t understand about that family — those girls, including Kris, the mom — are just really nice people."

Two women smiling at each other on the red carpet. One wears a structured gown, the other a black dress with a ruffled collar

"I’ve had the opportunity to work with a few of them. And they are just nice people," he added.

Person speaking into a microphone at a fashion show event, wearing a light textured blazer and a pink necklace

I think if we take that second part of the clip into context, we can probably assume that Law wasn't intending to be messy. And even if he was shading the Kardashians, people have highlighted that Kim's never been one to shy away from controversy.

Jason Howard/Bauer-Griffin / Getty Images, Annie Raistrick / Getty Images

"Kim lowkey loves that tho," one user wrote on Reddit amid all the discussion about the new stylist duo. "She’s built a brand on proving people wrong."

Person in elegant, plunging neckline gown with statement necklace featuring a large cross

I, for one, am excited for this. Let me know your thoughts in the comments.

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