Josh Allen’s off-field profile is growing, and Hailee Steinfeld is helping him navigate Hollywood

2 weeks ago 14

Josh Allen is already one of the NFL’s most recognizable players. Now, the Buffalo Bills quarterback is building a public profile that reaches well beyond game day, and he has a valuable sounding board at home: his wife, actress Hailee Steinfeld.

Allen’s expanding endorsement portfolio has put him in front of audiences in national campaigns, while his latest moves point toward a bigger role in entertainment. He launched Out of Pocket Studios this year, a production company backed by Skydance Sports, where he serves as CEO and executive producer. That shift gives him a stake in the projects themselves, not only the ads that feature him.

Steinfeld’s experience in film and television offers Allen a close-up view of an industry he is increasingly entering. As ESPN reported, he has leaned on his Hollywood wife for advice while taking on more opportunities in front of the camera.

Allen’s brand is becoming bigger than endorsements

The business side of Allen’s profile is already substantial. Forbes listed him among the NFL’s highest-paid players for 2026, with $73 million in total earnings, including an estimated $18 million off the field. The NFL Players Association also ranked him No. 1 on its 2025 year-end player sales list, which tracks officially licensed merchandise purchases.

Hollywood Allen: How the Bills QB has gone from MVP to 'cool as a cucumber' on set https://t.co/sdwH6HIHd7

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Those figures reflect the reach Allen has built as a star quarterback, but his new media company suggests he is thinking beyond the next commercial. Out of Pocket Studios is developing entertainment and sports projects, giving Allen an opportunity to shape what gets made and how his name is used.

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A new campaign puts his personality on display

Allen’s commercial work remains part of that growing profile. Wonderful Pistachios announced a new national campaign featuring the Bills quarterback, with ads scheduled to begin airing Monday, Oct. 12. The partnership also includes a limited-edition product package and a scholarship program tied to Allen’s hometown of Firebaugh, California.

For Allen, the appeal is clear: he can bring his personality and his story to a wider audience while continuing to build a career outside football. Having Steinfeld’s perspective may help as he learns the rhythms of a business she has worked in for years.

The Bills’ quarterback still has his main job in Buffalo. But between national campaigns, a growing list of business partnerships and a production company of his own, Allen’s next chapter is taking shape while he is still one of the NFL’s biggest stars.