At the Victoria's Secret Fashion Show on Oct. 18, Kylie Jenner made a surprise runway appearance to model the coveted Fantasy Bra.
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She was cheered on by her mom, Kris Jenner, and her boyfriend, Timothée Chalamet, as she strutted the runway in a glittering bra set with 18-carat gold and 4,410 diamonds. It took 15 craftspeople more than 1,000 hours to build it, and it's worth a whopping $50 million — making it the most expensive Victoria's Secret Fantasy Bra to date.
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As is the case with pretty much everything that Kylie's famous family does, the moment sparked some seriously mixed reactions online. Some people absolutely loved the surprise, while others were horrified that Kylie was selected to wear the Fantasy Bra over actual models and VSFS veterans, like Adriana Lima, Elsa Hosk, Jasmine Tookes, Barbara Palvin, or even Rosie Huntington-Whiteley, who returned to the VS runway for the first time in 16 years.
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And amid the discourse, critics have proposed a theory to explain Kylie's involvement in the show, with fans speculating that she was a last-minute replacement for Victoria's Secret legend, Gisele Bündchen.

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For context, Gisele is not only one of the most iconic models of all time, but she's also pretty much Victoria's Secret royalty. Gisele made her VSFS debut in 1999, and a year later, she signed a record-setting $25 million contract with the brand.

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She appeared on the VSFS runway for the next six years, delivering some of the show's most iconic walks. In 2000, Gisele memorably wore the "Red Hot Fantasy Bra," which was made up of 1,300 gemstones, including 300 carats of Thai rubies. With a price tag of $15 million, it was the most expensive Fantasy Bra ever made — until Kylie's look shattered the record this year.

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Gisele retired from runway modeling in 2015 and hasn't walked in the VSFS since 2006. In the past few years, Gisele has been dipping her toe back into the modeling world, and after it was announced on Oct. 15 that the Fantasy Bra would be making a comeback for this year's runway show, fans were quick to speculate that she might be the one to wear it.

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But then, two days before the show on Oct. 16, Gisele was photographed using crutches and wearing a medical boot while out and about in Miami.

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So, after Kylie's VSFS debut made headlines, the timing of Gisele's mystery injury had people wondering if the reality star's involvement had actually been a last-minute backup plan. "Guess Gisele was going to wear it but because of her sprain they had to call Kylie Jenner in an emergency?" one X user speculated. "Why, how do you explain giving the most expensive fantasy bra in history to someone who never walked the runway!???"
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"It was probably meant for [Gisele] but she's injured," echoed someone else. "Kylie draws attention & is probably the same size. They can't just swap in another model but they're not all the same size & they already have their own look. They already have influencers & nepo babies, what's the difference."

@sayandskotann / Via x.com




This viral theory was bolstered by the fact that Gisele made a surprise cameo in the VSFS broadcast, appearing in two pre-taped videos. In one of the clips, she teased that fans could expect to see "more of [her] real soon." With this in mind, someone on X suggested: "Gisele was supposed to wear the Fantasy Bra, marking her return. But since she broke her foot, they passed it on to Kylie. That's why Gisele left that message at the end of the runway show."

Now, amid all the online speculation and debate, Kylie has released a behind-the-scenes vlog which clears up a few things...

Sitting in her car ahead of the VSFS rehearsal, which took place on Oct. 16, Kylie explained that the Victoria's Secret team "asked [her] to do this so long ago."

"Time just moves so fast," she said, recalling that she got the offer "months ago." "I didn't really know how to say no. This is so special. I grew up watching the Victoria's Secret Fashion Show, and, of course, how could anyone say no? I feel grateful that I'm able to experience it."

Later in the vlog, while getting her hair and makeup done on the big day, Kylie talked about receiving the offer with her BFF, Anastasia Karanikolaou. "It's not like I reached out myself, like 'Hey, can I wear the bra?' They came to me," Kylie said. "Like, how could you say no? I'm just, like, trying to not be so nervous."

On top of this, Kylie also took to IG to share some additional behind-the-scenes footage from her VSFS fittings. One dated clip shows that she tried on the completed Fantasy Bra for the first time on Oct. 5, more than two weeks ago.

@kyliejenner / Instagram
What's more, the Victoria's Secret team has also talked publicly about the decision to offer Kylie the Fantasy Bra spot, saying that it came down to the fact that she's a "cultural powerhouse."

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"Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing," Victoria's Secret's chief creative officer, Adam Selman, told Vogue. "That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that. She’s really created her own culture, which — how many people can say that?"

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